Our Story
What started in 2014 as a small, home-based jewelry and tee business has grown into the storefront dream you see today. Since opening our first location in 2017, we’ve expanded in Carolina Beach and brought Salty Chic to Wilmington’s Lumina Commons in 2023.
But truthfully, it was never about growth — it’s always been about you.
At Salty Chic, we’re here to help women feel confident, beautiful, and completely themselves. From the moment you walk through our doors (or land on our site), you’ll feel it — that warm, genuine energy that says you belong here.
Every piece is thoughtfully curated with real life in mind… effortless, comfortable, on-trend styles, plus the shoes, jewelry, and little extras that make getting dressed feel like a joy instead of a chore.
